How much time do we lose every day without realizing it? Time has become one of the most valuable and scarce resources in modern life. Endless commutes, household chores, and daily errands consume hours that could be devoted to well-being, leisure, or the people who matter most — in short, to quality time.
As several studies show, lack of time impacts many aspects of our lives: 35% of Spaniards do not exercise, nearly 19% neglect cultural activities, and 40% of couples argue daily about household tasks. And that’s without counting commuting time — people in Madrid lose between 200 and 250 hours per year just getting to work, and almost a quarter spend more than an hour commuting each way. Faced with this reality, what can we do?
The Era of “I Don’t Have Time”
According to the Spanish Society for the Study of Anxiety and Stress, 76% of the population feels stressed due to lack of time. In this context, psychologist Cristina Martínez, an expert in emotional well-being and time management — and collaborator with Be Casa, the innovative flexible living concept designed and managed by Greystar — identifies time as one of today’s greatest challenges and shares six essential keys to take care of it — and ourselves:
1. Use an agenda as your second brain:
Writing things down frees your mind and reduces stress. Plan your week including time for yourself, not just work tasks.
2. Truly prioritize:
Not everything that’s urgent is important. Organize tasks by importance, not just urgency, to avoid spending time on what doesn’t add value.
3. Plan realistically, not ideally:
Don’t try to do in one day what takes three. Leave space between tasks and acknowledge what you actually achieve.
4. Batch similar tasks:
Group similar activities into focused time blocks with no interruptions. It helps you work more efficiently and with less fatigue.
5. Apply the 80/20 rule:
20% of our actions generate 80% of our results. Identify that small group of key tasks and focus on them first.
6. Surround yourself with an environment that makes life easier:
Our environment directly affects how we use our time. Living in a space that saves you errands and commutes is an act of self-care.
Be Casa, an Environment That Supports You
As psychologist Cristina Martínez explains, our surroundings have a huge impact on our emotional well-being, focus, and ability to manage time and stress — yet we rarely take them into account:
“We tend to focus on what we do, but not where we do it. A supportive environment not only meets our basic needs but also reduces mental load, anticipates solutions, and adapts to our pace. Be Casa is designed with that logic in mind: to simplify, relieve, and sustain.”
Be Casa offers a flexible living model that combines the privacy of a home with the comforts of a hotel. With four communities in Madrid — Be Casa Valdebebas, Be Casa San Sebastián de los Reyes, Be Casa Rivas-Vaciamadrid, and Be Casa Alcobendas — and Be Casa Barakaldo opening next year, each property features fully equipped studios and apartments with furniture, utilities, and services included (periodic cleaning, 24h reception, Wi-Fi, etc.). This eliminates everyday worries and repetitive decisions.
At the same time, its shared spaces — from gym and padel courts to social club and coworking areas — create places of calm, connection, productivity, and well-being. All without leaving home.
Learning to manage our time is not just about organization — it’s a way of living with greater presence and well-being.
“It’s about turning off autopilot and regaining control of our days,” says Martínez. “When we live in an environment that supports us instead of demanding more from us, our alert level drops, we sleep better, feel safer, and make more conscious decisions. That translates into better time management — but above all, into more emotional and mental energy for what truly matters. And that’s health, well-being, and quality of life.”
Through the campaign “The Time We Want to Have,” Be Casa invites us to reflect on today’s fast-paced lifestyle and reconnect with what truly matters: quality time. It reinforces Be Casa’s purpose — to create homes that adapt to people, not the other way around. Because time is the new luxury — and at Be Casa, it’s lived with intention.
About Be Casa
Be Casa is a flexible living concept that offers a high-quality housing solution for modern society. It has five communities in the Madrid region (Valdebebas, San Sebastián de los Reyes, Rivas-Vaciamadrid, Alcobendas, and Boadilla del Monte), one in Barakaldo, and another in Sant Cugat — with a total offer of over 4,800 apartments.
Be Casa is designed to enhance people’s quality of life by creating spaces and environments that balance privacy and connection, professional development and personal well-being, individuality and community. Be Casa is professionally managed by Greystar.
Learn more at www.becasaapartments.com
There are no more excuses to skip that getaway to Madrid. Choose one of our Be Casa communities and book your stay at www.becasaapartments.com—we’re waiting for you!